Our Stopover

Puma Creative Factory

PUMA Creative Factory, where we supply the materials and you supply the imagination. PUMA Creative Factory is a shoe customisation concept that allows consumers to custom-create their own shoes features new styles, fresh materials and a completely new design process. PUMA will provide all the needed tools to you let you be the designer, including the use of an Apple iPad for rendering the final design.

PUMA has recently updated the PUMA Creative Factory design application and introduced a new shoe style to the collection: the SpeedCat – one of the iconic and favored PUMA footwear styles, now giving consumers three styles to choose from when creating their unique sneaker design, including The Basket and First Round.

iPads will be available in the PUMA QUAD throughout the Volvo Ocean race stopover in Abu Dhabi to create and order PUMA Creative Factory designs. Simply finalise your design, pay for the custom shoe design, and the order is sent to a factory for assembly. Six weeks later, the sneaker designer can pick up their new kicks at a Puma store.Remember – only two are ever the same.

Visit www.facebook.com/PumaOceanRacing for the full schedule of events.

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